Blog Insights About iPad Sales Apps and News from StoryDesk

August 10, 2011

StoryDesk partners with the Adventure Travel Trade Association (ATTA)

StoryDesk is pleased to announce that we’re now an Adventure Travel Trade Association Industry Partner.


It’s exciting news for StoryDesk. We’re proud to formalize our commitment to helping adventure travel professionals take advantage of the tablet computer. Adventure travel, at its essence, is about opening new avenues of exploration and learning. StoryDesk was founded in that same spirit – though admittedly, developing iPad apps and summiting Kilimanjaro are two very different endeavors.


StoryDesk’s ties to the adventure travel community run deep. John Rasmus, who is our VP, Creative Development was previously the editor of National Geographic Adventure. In that role, John won numerous awards for his editorial and storytelling achievements. To a much lesser degree: Jordan Stolper, our CEO and co-founder, was once-upon-a-time a writer for the adventure travel magazine Blue.


But our love of adventure travel isn’t the only reason we’ve partnered with ATTA. We see a tremendous opportunity to collaborate with travel providers as they adapt their marketing and communication materials to the tablet computer. The tablet is already raising expectations around how content can be presented, stories told. Content – photos of beautiful sunsets, video of river rafting trips, stories of the first ascent – is a how travel providers inspire potential clients to spend thousands of dollars on the trip of a lifetime. So for ATTA members, the tablet doesn’t just represent a new personal computing option. It represents an opportunity to transform their marketing and potentially their businesses.


Which is where StoryDesk’s offering comes into play. We’re making it easy and affordable for businesses of all sizes to engage their audience on the tablet. Using StoryDesk, tour operators and resellers can bring their trips to life on the iPad in the form of a company branded iPad app – for a monthly fee that’s well below the typical $50,000 it costs to develop a custom app. We think that money is better spent on… adventure travel.




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