Blog Insights About iPad Sales Apps and News from StoryDesk

May 6, 2013

Battle of the iPad: Sales vs. Marketing

The meeting took place in Minneapolis in March. It was freezing outside, but the mood inside the conference room was far chillier. I’d flown in to talk iPad presentations. But the real topic of conversation was a pitched battle between a marketing team and a sales VP. The issue? How to make use of the…

April 15, 2013

Foolproof your iPad Presentation

We’ve all been there. You show up to the pitch 15 minutes early and get started 15 minutes late – all because your laptop won’t connect to the client’s projector or monitor.  You force a smile while Jerry from IT finally makes it work. Momentum and confidence are lost. As pitches migrate away from static…

April 8, 2013

iPad Pitch Books – 3 Tips for Success

Hedge funds managers dedicate a lot of their time to curating and giving presentations. From presenting their pitch book to giving quarterly investment updates to their lenders, hedge fund employees are no stranger to conventional presentation software and where it’s lacking. With new advancements in technology, come new, innovative and creative ways to curate and…

March 25, 2013

How Interactive iPad Presentations Drive Sales

To this VP of Marketing, it made no sense. Six months prior, Mark bought 75 iPads and rolled them out to his sales team. On each device he’d installed a file management app for easy access to PDFs and other collateral. Great outcome, right? Sort of. The reps loved having all their files handy. But…

January 9, 2013

The True Cost of App Development

How much does it cost to build an iPad app? It’s a question project leaders are asking a lot these days as they evaluate software options for an increasingly mobile work force. For this reason, we put together a biased but useful framework to think about the true costs of building and maintaining an iPad…

December 15, 2012

App Design Q&A

Ryan Allen, Design Lead at StoryDesk, answers a few questions about designing iPad apps. What’s your approach to designing iPad apps? Successful app design hinges on the interaction between user and product. The job of the designer is to help the user achieve his/her intended goal with mimimal friction. If I’m successful, the customer gets…

November 30, 2012

iPad Apps: Buy, Build, or Rent?

Rory was struggling. As the head of IT at a Mid-Atlantic real estate developer, he’d bought 400 iPads for a cross-functional team of architects, project managers, execs, and salespersons. Now he was getting requests to build apps for these various functions. His colleagues wanted software for everything from engineering plans to timesheets to business presentations.…

November 5, 2012

It’s time for the Publishing Business to get Mobile

The advent of mobile technologies including smart phones, e-readers, tablets and the like has revolutionized the publishing industry. Less than a generation ago, hard copies of books, magazines and newspapers were printed and sent through distribution channels to the consumer. While printed media still exist in this day and age, a new method of content…

October 26, 2012

A Quick Note About Tablets

Over the last couple of weeks two new tablets came to market. Beneath the din of publicity and propaganda, something larger is afoot. Two years on, the tablet is now a hardware category in its own right. Multiple players offering meaningfully differentiated products opens up the tablet to the mass market. Internecine fighting about which…

October 25, 2012

Ready, Set, Action: iPads in Movie and TV Production

The motion picture industry in the United States, according to Hoovers, generates more than $60 billion in annual revenues by enchanting, entertaining and mesmerizing moviegoers from sea to shining sea. The average American family spends $2698 on entertainment annually according to a Bureau of Labor Statistics survey on consumer spending habits. Thus, the motion picture…

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