Blog Insights About iPad Sales Apps and News from StoryDesk

October 14, 2013

iPad Presentation Apps: Training for Success

This time the project leader was in our office, an industrial loft space on the Lower East Side on Manhattan. Mark, a marketing technologist from a Denver-based investment firm, was smiling: he’d issued iPads and a suite of cloud-based apps to a team of 200.  Six months on, the company was seeing dramatic gains in…

July 8, 2013

iPads at Work – 4 Pro Tips

This time the project leader was in our office. Mark, a marketing technologist from a Denver-based investment firm, was smiling: he’d issued iPads and a suite of apps to a team of 200 sales reps. Six months on, the company was seeing dramatic gains in productivity and sales. This wasn’t luck. Mark put a ton…

June 17, 2013

Talking with Cloud Innovators

Welcome to CloudConversations – a new video series from StoryDesk. Every couple of weeks, we’ll sit down with innovators in marketing, mobility and technology for 10 minutes of Q&A. We’re excited to uncover, and share, the insights that are helping companies use technology to drive growth. Our inaugural guest is Nathan McBride. Nate is the Vice…

May 15, 2013

Dumb Marketing Collateral

Marketing collateral guides the most important touchpoint for your brand – sales interactions. But it is the dumbest part of your entire content marketing effort. That brochure or slide deck? It doesn’t deliver information intelligently. It doesn’t capture or collect data. It doesn’t know where it is, to whom it’s being presented, or what that…

May 6, 2013

Battle of the iPad: Sales vs. Marketing

The meeting took place in Minneapolis in March. It was freezing outside, but the mood inside the conference room was far chillier. I’d flown in to talk iPad presentations. But the real topic of conversation was a pitched battle between a marketing team and a sales VP. The issue? How to make use of the…

April 15, 2013

Foolproof your iPad Presentation

We’ve all been there. You show up to the pitch 15 minutes early and get started 15 minutes late – all because your laptop won’t connect to the client’s projector or monitor.  You force a smile while Jerry from IT finally makes it work. Momentum and confidence are lost. As pitches migrate away from static…

April 8, 2013

iPad Pitch Books – 3 Tips for Success

Hedge funds managers dedicate a lot of their time to curating and giving presentations. From presenting their pitch book to giving quarterly investment updates to their lenders, hedge fund employees are no stranger to conventional presentation software and where it’s lacking. With new advancements in technology, come new, innovative and creative ways to curate and…

March 25, 2013

How Interactive iPad Presentations Drive Sales

To this VP of Marketing, it made no sense. Six months prior, Mark bought 75 iPads and rolled them out to his sales team. On each device he’d installed a file management app for easy access to PDFs and other collateral. Great outcome, right? Sort of. The reps loved having all their files handy. But…

January 9, 2013

The True Cost of App Development

How much does it cost to build an iPad app? It’s a question project leaders are asking a lot these days as they evaluate software options for an increasingly mobile work force. For this reason, we put together a biased but useful framework to think about the true costs of building and maintaining an iPad…

December 15, 2012

App Design Q&A

Ryan Allen, Design Lead at StoryDesk, answers a few questions about designing iPad apps. What’s your approach to designing iPad apps? Successful app design hinges on the interaction between user and product. The job of the designer is to help the user achieve his/her intended goal with mimimal friction. If I’m successful, the customer gets…

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